We invite an employee for the position - E-mail marketing specialist

We invite an employee for the position - E-mail marketing specialist. The field of activity of the company is iGaming. (upwork, linked)
Requirements for a candidate:

Main responsibilities:

• Audit, development and implementation of E-mail marketing strategy;
• Creation and setup of an email funnel;
• Base segmentation and creation of trigger chains, as well as their automation and refinement;
• Creation and competent setting of trigger and contextual letters;
• Working with the client base - tracking the deliverability of mailings, open letters;
• Cleaning, reactivation and segmentation of the subscriber base;
• Preparing, setting up and conducting A/B tests;
• Analytics and reporting on the effectiveness of mailings, constant work on improving performance. Working with Yandex.Metrica and Google Analytics;
• View test emails on different devices before sending;
• Preparation of a content plan and materials for regular mailings;
• Layout, setup and launch of mailings according to the content plan;

Primary requirements:

• Skills in working with one or more email services, understanding the logic of the services;
• Experience in email marketing from a year;
• Ability to build funnels;
• Successful cases of sales growth from the email channel;
• Skills of writing engaging, selling texts;
• Basic knowledge of HTML/CSS;
• Availability of analytical skills, ability to analyze information;
• Possession of web analytics tools ("Yandex.Metrika", Google Analytics);
• Competent Russian and English not lower than Intermediate.

We offer:

Decent wages;
Opportunity for continuous professional growth;
Conducting long-term interesting projects;
Calm work in an office environment and the ability to work remotely;
Friendly team;
Please send your CV and a short motivation letter to E-mail: [email protected].